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Readiness Assessment
Programme
Our digital marketing transformation Readiness Assessment Programme (RAP) was designed to add clarity to business requirements, enabling us to understand our clients’ businesses better and incorporate their nuances into the technology of choice.
REACH YOUR BUSINESS GOALS
Transform your technology
Within the customisable program our experts assess the businesses readiness for such business change in phases, separately focusing on each aspect that obstructs the successful digital transformation and optimising those that you already have in place.
Let’s Talk
YOU KNOW WHAT YOU WANT
We know how to get you there
Personas and
messaging
Helping you understand your ideal client’s persona.
Mapping of the
customer journey
To identify any gaps in the current Marketing Technology stack which may require additional tools.
Conducting a
MarTech audit
To identify any gaps in the current Marketing Technology stack which may require additional tools.
Developing a
Business Case
Put your business case for marketing automation forward to your management team, and get buy-in from even the most difficult stakeholders.
ACHIEVE MARKETING AUTOMATION MATURITY
Digital marketing transformation
done right
Get the knowledge needed to implement a marketing automation
platform for the first time
Get support from a team of experts that help you leapfrog your
digital marketing transformation journey
Replace existing technology whilst minimising the impact on
your team’s day to day workloads
Achieve a fast turnaround to minimise business impact and
risks to security
Receive a scalable and clear technical implementation plan
and rollout roadmap for your organisation
Ensure project never loses sight of its original objective
Still have questions on how our RAP programme works?
Speak with one of our experts, no strings attached!
DEDICATED EXPERT SUPPORT
Adding clarity to marketing maturation
Our experts live and breathe marketing automation technology, day in, day out. It’s our job to make your marketing maturation and digital transformation as successful and seamless as possible with clear objectives and a scalable plan of action.
Marketo recommended a few companies to turn to for support. It quickly became clear that JTF Marketing was the obvious choice due to its dedication to every client, brilliant track record and expertise within the field.
Richard Davies
Head of Marketing & Insight
Common Marketing Maturity Questions
What if I only need parts of the Readiness Assessment Programme (RAP)?
Our RAP is designed as a framework to support you in exploring how you will start, move or even reset your Marketing Automation goals. It can be tailored to the information you’ve already got and sometimes can be just a matter of formalisation.
Do you just consider Marketo Engage as a Marketing Automation technology?
Our team has extensive experience of Marketo Engage Implementations, but we also have used dozens of other tools. Our goal during this project is to find you the best possible solution for the immediate needs of the business and the future ambitions of the business. Which in some cases may not be Marketo Engage.
How long does a RAP take?
Sadly it’s not a 3-5 min record, instead this process can take as little as a few weeks up to a few months. There are two things to consider which is how big is business and how many stakeholders do we need to engage with.
FROM STARTUP TO ENTERPRISE
Our customers
