Turn your sales funnel into a revenue engine

A man and woman discussing a project on a staircase, symbolizing JTF Marketing’s Revenue Lifecycle Modeller for strategic planning and growth.

Manually tracking leads through the funnel is inefficient, outdated, and difficult to present. Marketo’s Revenue Lifecycle Modeler (RCM) automates the process, giving you real-time visibility into lead movement, conversion rates, and pipeline performance – without the manual effort.

How Revenue Lifecycle Modeling Drives Results

Segment Your Database

Organize leads by buying stage and identify roadblocks.

Improve Lead Management

Enforce SLAs to keep sales and marketing aligned.

Optimize Revenue Impact

Track acquisition, retention, and customer journey insights.

Gain Instant Visibility

See conversion trends within weeks and refine over time.

Let’s Talk.

We’ve helped businesses of all sizes build and optimize revenue models that deliver measurable results. Our Marketing Automation Consultants ensure your model is built to best-practice standards – so you can focus on driving revenue, not chasing data.

Make every lead count.