Prove the real impact of your marketing
See the full picture. Track every touchpoint. Measure true ROI.
Today’s B2B buyers engage across multiple channels before making a decision – yet many marketers still rely on single-touch attribution, missing key insights into what truly drives conversions.
Multi-touch attribution (Adobe’s Marketo Measure) assigns credit to every interaction, helping you optimize campaigns, allocate budget effectively, and prove marketing’s contribution to revenue.
Why Multi-Touch Attribution Matters
See the full customer journey
Understand how every touchpoint contributes to conversions.
Optimize campaign performance
Focus on what’s working across all channels, not just the first or last touch.
Prove marketing ROI
Show leadership and sales the real value of your efforts.
Make data-driven decisions
Allocate budget with confidence and improve efficiency.
How We Help You Succeed with Multi-Touch Attribution
Assess your current attribution model
Identify gaps and opportunities for improvement.
Implement the right MTA framework
Choose the best model based on your business needs.
Improve data quality
Ensure accurate insights for better reporting and decision-making.
Guide you through optimization
Refine your attribution approach over time for continued success.
Let’s Talk.
Multi-touch attribution isn’t a quick fix – it’s a strategic advantage.
Speak to an expert.
