Prioritize the right leads with effective lead scoring
Identify, rank, and engage high-value prospects with a proven scoring model.
Not every lead is equal – focus on the ones that matter
Generating leads is one thing—knowing which ones to prioritize is another. Without a structured lead scoring model, organizations lose time chasing unqualified leads while high-value prospects slip through the cracks.
At JTF, we build Marketo-powered lead scoring models that help you identify, prioritize, and convert your best prospects. Our Marketing Automation Consultants work closely with your team to ensure scoring connects with real sales opportunities, helping drive marketing and sales alignment.
How We Build Your Lead Scoring Model
Understanding Your Business
We assess your data, objectives, and best customer profiles to shape your scoring strategy.
Designing Your Scoring Framework
We build a custom scoring model that aligns marketing and sales objectives.
Implementation & Testing
We launch the model, fine-tune it in a live environment, and ensure sales teams know how to use it.
Continuous Optimization
We refine your scoring model based on real sales outcomes to improve accuracy and effectiveness.
Scoring Built for Your Business
Firmographic Scoring
Prioritize leads based on company size, industry, and revenue.
Demographic Scoring
Rank leads by job title, seniority, and decision-making influence.
Behavioral Scoring
Track engagement levels based on content consumption and interactions.
Proposition Scoring
Identify key pain points and match leads with the right products.
Let’s Talk.
We’ve helped marketing teams across industries including Finance, Technology and Business Services build lead scoring models that deliver real, measurable results in Marketo Engage.
Get a scoring model that works.
