Lead scoring in Marketo - Identifying what's hot and what's not
Lead scoring is a great way to prioritise the hottest leads in your pipeline and pass them to sales for the best chance of conversion.
But to be effective, you need an in-depth understanding of what your ‘ideal prospect’ looks like, and have an effective scoring model that works for your business.
In our next webinar we’ll explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
In 30 minutes, we will cover:
- Success factors for effective lead scoring
- Why many lead scoring models often fail
- Custom models in Marketo
- How to create a lead scoring model that works for your business
Build on your lead quality. Increase conversions. Boost revenue.
James T Fletcher
CEO & Marketo Certified Solutions Architect