Make lead scoring work for you in Marketo

Is your lead scoring strategy hitting the mark? Unsure if you’re prioritizing the right leads? Wondering if your sales team is fully onboard?

Join us for an enlightening webinar where we dive into optimizing Marketo to swiftly identify and capitalize on the hottest leads.

Lead scoring isn’t just about prioritizing—it’s about pinpointing the golden opportunities in your pipeline and seamlessly passing them to your sales squad for maximum conversion potential.

But to make it truly effective, you need to deeply grasp who your “ideal prospect” is and craft a scoring model that’s tailor-made for your business.

In this on-demand webinar, we’ll unpack the essentials for ensuring your lead scoring is spot-on, ensuring your sales team never misses out on those game-changing leads.

Make lead scoring work for you in Marketo

In this webinar, we cover…

• The key elements of successful lead scoring
• Common pitfalls of lead scoring models
• Crafting custom models in Marketo
• Building a lead scoring model that perfectly fits your business

Get answers to your questions. Go further with Marketo Engage.