AI in Action: Practical Solutions & Overcoming Adoption Challenges

AI is no longer a future trend – it’s a strategic imperative for marketing leaders looking to drive efficiency, revenue, and competitive advantage.

But where should you invest? And how do you handle the hurdles in your way?

Join our 45-minute executive Webinar to explore how AI can transform marketing strategy, operations, and ROI at scale.

Key topics we will cover:

• AI-Powered Lead Qualification – Automate research, enrich data, and book meetings effortlessly
• Enhancing Personalization – Targeted content, AI-driven images, and Send Time Personalization for better engagement
• Smarter Lead Scoring & Data Hygiene – Identify high-converting leads and eliminate duplicate records
• Optimizing the Marketing Mix – Use AI to refine targeting, channel selection, and budget allocation
• The Three P’s of AI Adoption – People, Procurement & Process: what C-suite leaders need to know
• Making the Business Case – Measuring AI’s impact, investment: whether to build it or buy it, and selling AI to the board

AI is reshaping B2B marketing—make sure your business is ahead of the curve.