6 week virtual Marketo training: October – November 2023

Date: Commences 17th October 2023
Six week, virtual training course, for anyone looking to improve their fundamental understanding of Marketo with a mix of guided training sessions and follow-up Q&As. Price is per person.

Access: Virtual   Duration: 6 weeks    Difficulty: Beginner/Intermediate

  • Run by a certified Marketo trainer
  • Up-to-date course materials and real-world examples
  • Tuesdays and Thursdays at 10am PT | 12pm CT | 1pm ET
  • Best practice tips and tricks
  • Payment by invoice available


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The smarter way to learn Marketo

This virtual training course will turn you into a Marketo pro and have you running optimised campaigns with confidence – in just six weeks!

Starting on 17th October, spend 2.5 hours each Tuesday in a virtual, interactive webinar with one of our Marketo certified experts, learning the fundamentals of email programs, smart campaigns, data management and reporting. Then check your knowledge in your weekly, one hour follow-up surgery sessions on Thursdays.

Virtual training is an ideal blend of guided training, with plenty of time for Q&As!

Book your space today
Only £995, backed by a 30-day money-back guarantee

Is Marketo virtual training right for me?

Our Marketo virtual training courses are perfect for you if:

  • You want to learn Marketo – fast – and can devote a few hours a week, for six weeks, to your training.
  • You want weekly access to a Marketo certified expert.
  • You want to run campaigns with confidence and optimise performance.
  • You want to follow Marketo best practice.
  • You are new to Marketo or looking to build on your basic knowledge.
  • You often wonder “Am I doing this right?”

Master your fundamental Marketo skills in just six weeks

Week one

Marketo Basics

Get to know the basics and launch your first campaign as a Marketo newbie.

  • How to navigate Marketo Engage
  • What the different program types are & when to use them
  • Utilising a email send program
  • Maximising the marketing calendar within Marketo Engage
Week two

Marketo Data Schema

Understand the data schema and become a data management expert!

  • Mastering the lead database
  • Developing smart lists
  • Building and deploying dynamic content
  • Using global exclusion and exclusion lists
Week three

Marketo Design Studio and smart campaigns

Harness the power of smart campaigns to ace your lead acquisition & lead routing processes.

  • Creating forms within Marketo Engage
  • Launching a landing page
  • The fundamental and advanced capabilities of smart campaigns
  • Launching your first trigger campaign
Week four

A/B testing and personalisation

Understand how to use A/B testing and personalisation to produce campaigns that generate maximum return.

  • A/B testing emails
  • A/B testing landing pages
  • Personalisation using tokens
  • Maximising snippets
Week five

Marketo events and webinars

Master the skills to build and scale best practice events & webinars.

  • Learn how to integrate your event or webinar partner
  • Launch a best-in-class webinar
  • Scale events using program templates
  • Automate in person events & check-in
  • Learn how to build an event series or roadshow
Week six

Reporting basics in Marketo Engage

Discover the secrets to reporting on your campaign successes.

  • Channels & tags
  • Period costs
  • Progression statuses
  • 6 useful reports you can use today!

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Meet your trainer

Marketo Consultant JTF Marketing Adobe Marketo Engage Adobe Marketo Engage
Adam Kemlo

Adam’s clients call him “Mr Nice Guy” because he does whatever it takes to make sure their needs are met.

Adam’s background in marketing and his deep CRM expertise allows him to help clients with a broad range of challenges – even beyond Marketo.

Book your space today
Only £995, backed by a 30-day money-back guarantee