Shannon’s team builds the systems that capture the leads that come into Sumo Logic’s systems. But the small team needed agile support to decrease lead time and relieve members from having to wake up at 2:00 A.M. to run events in Asia-Pacific or European time zones.
JTF Marketing provides agile and responsive MarOps support. It helped Sumo Logic, which had just IPO’d, roll out its EMEA webinar series. JTF Marketing ran ops for EMEA and APAC webinars and assisted in tasks like list loads to decrease lead follow-up time.
Shannon rests easier knowing that there are a team of marketing ops professionals assigned to day-of logistics for webinars and other events. With JTF Marketing support, she no longer needs to pull all-nighters or worry that long lead times might kill a deal.