Lead attribution models
Navigating conversations between sales and marketing is a tricky land to navigate. Let us help you navigate the conversion and to help determine how credit for sales and conversions is assigned to touch-points in conversion paths.
Lead velocity model + reporting
Accurately predict your future growth. Sales pipelines have big data quality issues — and worse, sales as a metric is a lagging indicator. In fact, your monthly sales tell you about the past not the future. Qualified Lead Velocity Rate (LVR), your growth in qualified leads, measure month-over-month, every month. It’s real time, not lagging, and it clearly predicts your future revenues and growth. And it’s more important strategically than your revenue growth this month or this quarter.
Campaign performance reporting
JTF Marketing can help build out reports with Marketo’s Revenue cycle analytics in 6 key areas: Opportunity influence analyser, program analytics, email analytics, revenue tools, revenue cycle models and revenue explorer.