With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think about predictions for the year ahead?
This month I was fortunate enough to catch up with Editor-in-chief of B2B Marketing, Joel Harrison, to talk about how we at JTF Marketing see the market and importantly what’s next.
We talked about how many marketers are still embarking on their Marketing Automation (MA) journeys and importantly are still figuring out strategy and tech stack. In addition, we considered how an education from industry experts and the media plays an important role in bringing everyone up to speed.
But here are a few predictions for how I think the MarTech industry will go in 2019:
What do you think? For many of our clients I know they just want Marketing Automation vendors to iron out a few more bugs and ease delivery to free up internal resources’ time.
*The original article was published on 25th of January 2018