Category: ROI

Marketo Reporting: 4 fundamentals for ROI

Reporting may just be the toughest nut to crack in Marketo. Add this to it being one of the most unanticipated jobs on the marketing to-do list and you get a stream of Marketing departments with the same problem...

  • 14/10/2021
  • 4 MIN read
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3 Ways To Make Your Marketing ROI Visible

As marketers, we know the kind of amazing work we can do with the tools we have and the budgets we are given.  So let’s make sure that the impact of our work on the company’s bottom line is...

  • 8/7/2019
  • 5 MIN read
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Why You Need To Be Scoring Your Leads To Show ROI

Lead scoring is a top priority for many marketers, there’s no doubt about it. On average, organisations that use lead scoring have a 77% lift in lead generation ROI compared to those that don’t score leads. The expression goes...

  • 27/6/2019
  • 5 MIN read
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