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5 MIN read

The Jargon Buster Guide for Marketo Users

There’s nothing worse than being part of a conversation when people are name dropping acronyms and terms that you are unsure of....

James T Fletcher

8/1/2021

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aromerge acquisition
2 MIN read

Marketo data hygiene technology experts aromerge join JTF Marketing

I’m truly excited to announce that today aromerge becomes part of JTF Marketing.  In 2019, the founders created aromerge from a number...

James T Fletcher

15/12/2020

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Marketo Training Courses
2 MIN read

Increase Your ROI with Marketo Training

What if we told you that you could increase your ROI in 2021 by simply investing in Marketo training? It seems too...

James T Fletcher

14/12/2020

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adobe leader
2 MIN read

Adobe – a Leader Once Again!

In this year’s iteration of Gartner’s CRM Lead Management Report, Adobe is once again identified as the leader. This places Adobe before...

James T Fletcher

23/11/2020

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A suited man sitting on a bench and looking at decreasing results on a smart device
5 MIN read

Lots of leads, and zero conversions?

What is your take on creating engagement that will lead to conversions on your site? Are you chasing leads with every tool...

James T Fletcher

24/8/2020

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Turn On Dark Mode on Marketo
5 MIN read

Are you Marketo emails dark mode compatible?

Recently, a trend that seems it is here to stay has completely swept the tech world off its feet. It is called...

James T Fletcher

17/8/2020

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Marketo Lead Nurture
4 MIN read

3 reasons why your lead nurturing sucks, and how to fix it

Lead nurturing campaigns are a core concept of modern marketing and marketing automation that should drive qualified leads to business development and...

Adam Kemlo

29/6/2020

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Man with a mask checking his phone
3 MIN read

Social needs to be in your lead scoring model now!

Why is social still considered the unproven channel For all too many companies when it comes to social media marketing it’s still...

James T Fletcher

23/6/2020

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Marketo Engage Predictive Audiences
3 MIN read

Easy campaign success with Marketo’s Predictive Audiences

As part of Adobe Marketo Engage’s 5th June 2020 Release we’ve seen the launch of one of the most exciting advancements to...

James T Fletcher

19/6/2020

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Email Service Provider diagram
5 MIN read

It’s time to ditch your Email Service Provider. Here’s why.

Whilst some marketers are talking about chatbots, AI and data driven analytics there are some who are unable to play catch up...

James T Fletcher

11/6/2020

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Marketo Engage Services
3 MIN read

5 ways to reduce your Marketo licence fee

Pandemics and crises aren’t the only reasons we hear the same question time and time again — “How can we reduce our...

Adam Kemlo

27/5/2020

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Cake VS SDRs
4 MIN read

Why cake and SDRs are basically the same

With the global pandemic continuing to force us to spend more time at home, many of us have turned to a new...

James T Fletcher

22/5/2020

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