mobile on a table and social icons coming out of it illustration
3 MIN read

Integrate and optimise social media with Marketo

Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability...

James T Fletcher

6/12/2017

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Marketo Audit for Marketo Maturity
2 MIN read

What’s your Marketo Maturity level?

Our favourite job in the world is helping our clients get the most out of Marketo and something we call ‘maturity’. Why...

James T Fletcher

22/11/2017

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Using LinkedIn Lead Gen Forms in Marketo
1 MIN read

Using LinkedIn Lead Gen Forms in Marketo

Historically, running advertising campaigns on social platforms such as LinkedIn, Facebook, Twitter have been siloed and reliant on manual intervention to ensure...

James T Fletcher

2/8/2017

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deck on a sea coast
1 MIN read

Marketing Automation & Campaign Holiday Cover

It's that time of the year when everyone rushes off to the beach to catch some much needed rays of sun -...

James T Fletcher

13/7/2017

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dynamic content for multi-language campaigns
4 MIN read

Using dynamic content for multi-language campaigns

Dynamic Content is HTML content on your website, landing pages or emails that changes based on the viewer's criteria. Often enough, the...

Adam Kemlo

26/4/2017

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laptop on a table
7 MIN read

How to use Tags and Channels within Marketo

When building a program within Marketo, you have the option to ‘breakdown’ the types of programmes by using Tags or Channels. Tags...

Adam Kemlo

21/4/2017

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close up hands typing codes on a keyboard
2 MIN read

Building Custom HTML Email & Landing Page Templates

Marketing should be an essential element of any business model and it's no different when it comes to online. Popular methods of...

Adam Kemlo

10/4/2017

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GDPR EU
4 MIN read

The new European General Data Protection Regulation (GDPR)

The new GDPR for most of us will be best practice, actually enforced. However there are some changes to take not on...

Adam Kemlo

31/3/2017

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close up on hands checking social media likes, comments and followers
3 MIN read

Increasing Your Fans and Followers on Social

Before you go shouting: “I’m on social” think about why someone would follow you on social? What value will you give that...

James T Fletcher

24/3/2017

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laptop on a table
1 MIN read

Dial up, dial down digital marketing support

Here at JTF Marketing we love the phrase "dial up, dial down" as it's true to how we help out our clients....

James T Fletcher

22/3/2017

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Trump Make America Great Again
2 MIN read

Campaign Naming Conventions

Campaign Naming Conventions are especially handy when working in a big marketing automation implementation across many regions, especially if you’re not that...

James T Fletcher

9/2/2017

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close up on a hand and a mobile screen
1 MIN read

What’s Snapchat’s big redesign all about?

The biggest issue of user uptake for Snapchat is by far usability. Their new redesign is an attempt to make the app...

James T Fletcher

24/1/2017

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