What is marketing automation?
Marketing automation is a software that automates marketing actions such as emails, social media and other website based actions.
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Marketing to Virtual Private Assistants
Why you’ll soon be marketing to Virtual Private Assistants (VPAs) For many years I’ve been an Apple fan, but as users of...
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Increase In Demand For Marketing Automation
There’s been an increase in the demand for marketing automation software. Why you may ask? Because it works. And saves marketers a bucket...
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Countdown To GDPR – Only 15% Will Be Compliant
The European Commission has set out plans for data protection reform across Europe. Read more about the GDPR essentials and how to stay compliant....
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How can I find and fix what’s happening to my emails?
Email deliverability can have big implications for your business, over and above the missed opportunities to target your current and potential customers.
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Why aren’t my emails getting delivered?
Email deliverability may not be the most talked about subject in digital marketing, but it’s a lot more important than you think.
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Why a product expert just won’t do
Nothing beats vendor support right? Well, yes... if the product isn’t working. However, 9 out of 10 times we see issues which are...
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Ditch that spreadsheet, it’s time to automate your marketing calendar
Marketing Calendars are the Bane of our existence, the painful disconnected spreadsheet that no one ever really looks like until their boss...
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Get your data right before integrating
Ah, the age old Marketing discussion we all love to loathe - or loathe to love... We're talking about data here, and...
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Target the Right Audience Using Digital Advertising with Marketo
Marketo’s powerful lead management technology can be utilised to dynamically serve audiences to your social advertising channels by utilising the Ad Bridge...
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Integrate and optimise social media with Marketo
Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability...
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What’s your Marketo Maturity level?
Our favourite job in the world is helping our clients get the most out of Marketo and something we call ‘maturity’. Why...
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