Using LinkedIn Lead Gen Forms in Marketo
Historically, running advertising campaigns on social platforms such as LinkedIn, Facebook, Twitter have been siloed and reliant on manual intervention to ensure...
READ MORE
Marketing Automation & Campaign Holiday Cover
It's that time of the year when everyone rushes off to the beach to catch some much needed rays of sun -...
READ MORE
Using dynamic content for multi-language campaigns
Dynamic Content is HTML content on your website, landing pages or emails that changes based on the viewer's criteria. Often enough, the...
READ MORE
How to use Tags & Channels within Marketo
When building a program within Marketo, you have the option to ‘breakdown’ the types of programmes by using Tags or Channels. Tags...
READ MORE
Building Custom HTML Email & Landing Page Templates
Marketing should be an essential element of any business model and it's no different when it comes to online. Popular methods of...
READ MORE
The new European General Data Protection Regulation (GDPR)
The new GDPR for most of us will be best practice, actually enforced. However there are some changes to take not on...
READ MORE
Increasing Your Fans and Followers on Social
Before you go shouting: “I’m on social” think about why someone would follow you on social? What value will you give that...
READ MORE
Dial up, dial down digital marketing support
Here at JTF Marketing we love the phrase "dial up, dial down" as it's true to how we help out our clients....
READ MORE
Campaign Naming Conventions
Campaign Naming Conventions are especially handy when working in a big marketing automation implementation across many regions, especially if you’re not that...
READ MORE
What’s Snapchat’s big redesign all about?
The biggest issue of user uptake for Snapchat is by far usability. Their new redesign is an attempt to make the app...
READ MORE
Marketing Campaign Templates
The most common issue we come across in working with clients is that there is a heavy focus on ‘an email’ and ‘a...
READ MORE
Preference centres don’t need to be boring…
To build a custom preference centre you'll need to group the content you send into content segments - you might include things...
READ MORE