Read our marketing technology insights
Reviewing 2021 performance? Here is what you can extract from Marketo Engage
Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until...
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Just automate it: Taking the work out of your marketing activities in 2022
Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...
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5 ways to improve your Marketo Salesforce integration
Marketo and Salesforce CRM are a common pair. Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing...
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3 A/B tests to boost your performance in Marketo Engage
Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a...
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5 actionable tips to boost Marketo email deliverability
Email deliverability. The stat in the email performance report is always there, but rarely understood or focused on. Unless you’re an email...
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Using heatmaps to boost Marketo email template performance
Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked. Hence, we wanted to...
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Marketo Reporting: 4 fundamentals for ROI
Reporting may just be the toughest nut to crack in Marketo. Add this to it being one of the most unanticipated jobs...
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Mastering Marketo channels & tags
Are they the missing pieces from your Marketo reporting puzzle? p.s. they’re critical for ROI 📈 Channels & tags are the foundation...
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Misconceptions of Hubspot vs. Marketo
Hubspot is cheaper than Marketo When comparing Hubspot and Marketo, the standard feature list in Marketo is far more extensive. You get...
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Reduce your Marketo licence fee this autumn
It’s that time of year again. When it comes to renewing marketing platforms, marketo licence fees, renewal uplifts and database growth can...
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5 reasons you should be using consultants for Marketo Engage Support
We love Marketo Engage, in fact, we love all parts of the Marketo platform - we chose to specialise in them after...
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How real-world experience from JTF Marketing led to a fully trained Renishaw team using Marketo at it’s full potential.
Discover how by taking control of the Marketo training process for 38 of Renishaw’s Marketo users worldwide we saved its central marketing...
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