How To Effectively Segment Your Database
Have a database? Keeping track of and properly segmenting your database is very important for all businesses. Here’s how to segment your...
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Marketo: One Engagement Platform
There was no shortage of product announcements at Marketo's Marketing Nation, although they were perhaps overshadowed by acquisition and partnership news. [...]
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One Month Check-In On GDPR
It’s been one month since the General Data Protection Regulation (GDPR) came fully into effect and has led to the emergence of...
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What is marketing automation?
Marketing automation is a software that automates marketing actions such as emails, social media and other website based actions. [...]
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Marketing to Virtual Private Assistants
Why you’ll soon be marketing to Virtual Private Assistants (VPAs) For many years I’ve been an Apple fan, but as users of...
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Increase In Demand For Marketing Automation
There’s been an increase in the demand for marketing automation software. Why you may ask? Because it works. And saves marketers a bucket...
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Countdown To GDPR – Only 15% Will Be Compliant
The European Commission has set out plans for data protection reform across Europe. Read more about the GDPR essentials and how to stay compliant....
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How can I find and fix what’s happening to my emails?
Email deliverability can have big implications for your business, over and above the missed opportunities to target your current and potential customers....
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Why aren’t my emails getting delivered?
Email deliverability may not be the most talked about subject in digital marketing, but it’s a lot more important than you think....
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Why a product expert just won’t do
Nothing beats vendor support right? Well, yes... if the product isn’t working. However, 9 out of 10 times we see issues which are...
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Ditch that spreadsheet, it’s time to automate your marketing calendar
Marketing Calendars are the Bane of our existence, the painful disconnected spreadsheet that no one ever really looks like until their boss...
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Target the Right Audience Using Digital Advertising with Marketo
Marketo’s powerful lead management technology can be utilised to dynamically serve audiences to your social advertising channels by utilising the Ad Bridge...
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