How-To-Effectively-Segment-Your-Database
2 MIN read

How To Effectively Segment Your Database

Have a database? Keeping track of and properly segmenting your database is very important for all businesses. Here’s how to segment your...

James T Fletcher

10/7/2018

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marketo
3 MIN read

Marketo: One Engagement Platform

There was no shortage of product announcements at Marketo's Marketing Nation, although they were perhaps overshadowed by acquisition and partnership news.

James T Fletcher

7/7/2018

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One-Month-Check-In-On-GDPR
3 MIN read

One Month Check-In On GDPR

It’s been one month since the General Data Protection Regulation (GDPR) came fully into effect and has led to the emergence of...

James T Fletcher

25/6/2018

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What-Is-Marketing-Automation
3 MIN read

What is marketing automation?

Marketing automation is a software that automates marketing actions such as emails, social media and other website based actions.

James T Fletcher

21/6/2018

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Marketing-to-Virtual-personal-assistant
3 MIN read

Marketing to Virtual Private Assistants

Why you’ll soon be marketing to Virtual Private Assistants (VPAs) For many years I’ve been an Apple fan, but as users of...

James T Fletcher

29/5/2018

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increase in demand for marketing automation
2 MIN read

Increase In Demand For Marketing Automation

There’s been an increase in the demand for marketing automation software. Why you may ask? Because it works. And saves marketers a bucket...

James T Fletcher

2/5/2018

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3 MIN read

Countdown To GDPR – Only 15% Will Be Compliant

The European Commission has set out plans for data protection reform across Europe. Read more about the GDPR essentials and how to stay compliant....

James T Fletcher

20/4/2018

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Why aren’t my emails getting delivered?
3 MIN read

How can I find and fix what’s happening to my emails?

Email deliverability can have big implications for your business, over and above the missed opportunities to target your current and potential customers.

James T Fletcher

1/3/2018

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email marketing deliverability
3 MIN read

Why aren’t my emails getting delivered?

Email deliverability may not be the most talked about subject in digital marketing, but it’s a lot more important than you think.

James T Fletcher

20/2/2018

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Why a product expert just won't do
2 MIN read

Why a product expert just won’t do

Nothing beats vendor support right? Well, yes... if the product isn’t working. However, 9 out of 10 times we see issues which are...

James T Fletcher

8/2/2018

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Ditch that spreadsheet, it's time to automate your marketing calendar
2 MIN read

Ditch that spreadsheet, it’s time to automate your marketing calendar

Marketing Calendars are the Bane of our existence, the painful disconnected spreadsheet that no one ever really looks like until their boss...

James T Fletcher

23/1/2018

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Get your data right before integrating
3 MIN read

Get your data right before integrating

Ah, the age old Marketing discussion we all love to loathe - or loathe to love... We're talking about data here, and...

Adam Kemlo

10/1/2018

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