Read our marketing technology insights

2 MIN read

Reporting and ROI

4 key aspects of lead management in Marketo

Are your lead conversion rates in free fall?Not sure why you’re losing leads at different stages of their journey?The answer likely lies...

Adam Kemlo

25/10/2022

3 MIN read

Sales Alignment

Boost Sales With Marketo Engage

Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very...

James T Fletcher

11/10/2022

2 MIN read

Reporting and ROI

What is Marketo Revenue Lifecycle Modeller?

Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions...

James T Fletcher

22/8/2022

4 MIN read

Marketo Training

Three myths about do-it-yourself Marketo Engage training

We explore the reasons why businesses are choosing in-house training and the issues that can arise.

James T Fletcher

18/8/2022

4 MIN read

Marketo Implementation

What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...

Adam Kemlo

8/8/2022

2 MIN read

Marketo integrations

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to...

Alba Clerigues

20/7/2022

1 MIN read

Security & Administration

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022