gdpr compliance
4 MIN read

Why Marketing Automation is Fundamental to GDPR Compliance

For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did...

Adam Kemlo

31/1/2019

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marketing-automation-trends
2 MIN read

(The not so awaited) Marketing Automation Predictions for 2019

With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think...

James T Fletcher

28/1/2019

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jtf-marketing-agency-of-the-year
2 MIN read

JTF Marketing Shortlisted for CIM Marketing Excellence Awards

We’re delighted to announce that we’ve been made a finalist for ‘Agency of the Year’ at this year’s Chartered Institute of Marketing...

Alba Clerigues

24/1/2019

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marketing automation vendor
4 MIN read

How to Choose the Right Marketing Automation Vendor

The search for a marketing automation vendor can seem overwhelming. After all, the marketing automation platform you choose needs to fit with...

Irene

17/1/2019

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sales engagement
3 MIN read

Sales engage(ment) – An accelerating trend for 2019

In the last few years Marketing Automation software has progressed steadily from the early adoption phase of the curve into early majority....

Rob Gilham

11/1/2019

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acquisition experience and growth
7 MIN read

Why Marketing Automation is More Than Just Marketing

“With scrutiny over the CMO in the boardroom, it’s time to look at how marketing automation can contribute to wider business growth...

James T Fletcher

8/1/2019

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4 MIN read

The Five Pillars of Inbound Marketing

Inbound marketing is an online marketing strategy that attracts customers to your products or services using relevant, value-added content and interactions. In...

Alba Clerigues

20/12/2018

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personalised content
3 MIN read

Is your business delivering a personalised customer experience?

Did you know that… Marketers see an average increase of 20% in sales when using personalised web experiences 77% of email ROI...

Paul Scripca

13/12/2018

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marketo fundamentals training
2 MIN read

Marketo Fundamentals Training January 2019

With Christmas just around the corner, it’s not long before we start thinking of the New Year and the prospects it will...

Alba Clerigues

7/12/2018

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lead scoring
3 MIN read

What is Lead Scoring and Why Is it Important?

Through the following article, you will find multiple benefits using a lead scoring strategy to improve your efficiency: better alignment between sales...

Alba Clerigues

29/11/2018

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marketing automation implementation
4 MIN read

Marketing Automation Implementation: The Three Most Common Challenges

Marketing automation platforms can add real, quantifiable value to the way that you do business. As we have discussed before,  marketing automation...

Irene

22/11/2018

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student recruitment
4 MIN read

Boost Student Recruitment Using Marketing Automation

One of the main challenges of student recruitment is delivering maximum impact for every prospective student interaction—and doing this with the staff...

Ashley Omphroy

15/11/2018

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