Read our marketing technology insights

Andrea at MOpsApalooza 2023
4 MIN read

Achieving Marketing Operations Excellence: 6 Insights from MOpsApalooza 2023

Andrea Arevalo shares her insights from MOpsApalooza 2023 - read to find out what we're most excited about!

Andrea Arévalo

27/11/2023

Read More
4 MIN read

Unlocking the Full Potential of Marketo Engage: Key Insights from 96 Audits

We analyse the data from 96 Marketo Engage audits conducted by our team of expert Marketo consultants, and share the results.

James T Fletcher

2/11/2023

Read More
5 MIN read

Marketo Engage vs Microsoft Dynamics 365: Which is right for you?

We compare the marketing automation capabilities of Marketo Engage vs Microsoft Dynamics 365, to help you choose the best solution.

Paddy Cumiskey

19/10/2023

Read More
laptop on a table
7 MIN read

How to use Tags and Channels within Marketo

When building a program within Marketo, you have the option to break down the types of programmes by using Tags or Channels....

Adam Kemlo

21/9/2023

Read More
Marketo lead scoring
2 MIN read

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

James T Fletcher

23/8/2023

Read More
Marketo Dynamic Chat
4 MIN read

New Marketo Engage Updates: Dynamic Chat and Interactive Webinars

What we know so far about Interactive Webinars and Dynamic Chat: updates and new features coming to Marketo Engage.

James T Fletcher

2/8/2023

Read More
Marketo Engagement Map
2 MIN read

Introducing Marketo’s New Feature: Engagement Map

Marketo's Engagement Map is a brand new way to build and visualise your smart campaigns. What is it and what does it...

James T Fletcher

24/7/2023

Read More
IP in Marketo
4 MIN read

Dedicated or Shared IP in Marketo: Unveiling the Pros and Cons

When it comes to email marketing with Marketo, one crucial decision you need to make is whether to use a dedicated IP...

Adam Kemlo

13/6/2023

Read More
Marketo-SFDC-campaign-sync
4 MIN read

How to succeed at syncing Marketo programs with Salesforce campaigns

Marketo and Salesforce CRM syncs are always a hot topic! And as consultants, we often hear from Marketo users who want to...

Adam Kemlo

22/5/2023

Read More
Marketo Engage Strategy
4 MIN read

How to use Marketo to drive your personalisation strategy

Using personalisation in your marketing campaigns is a great way to improve engagement and conversion. Customers have grown tired of mass marketing...

James T Fletcher

5/5/2023

Read More
Lead Nurture Illustration
3 MIN read

Engagement programs 101: Troubleshooting Marketo engagement campaigns

Here are the questions we always get about Marketo engagement programs, and answers from our expert team of consultants!

Adam Kemlo

20/4/2023

Read More
Marketo Engage program
4 MIN read

Engagement programs 101: Overcoming the challenges of Marketo engagement programs

Marketo engagement programs offer powerful automation, but also present challenges. Here we look at how to overcome them.

Adam Kemlo

20/4/2023

Read More
1 2 3 4 14