As part of Adobe Marketo Engage’s 5th June 2020 Release we’ve seen the launch of one of the most exciting advancements to Marketo Engage in quite some time. The release of Predictive Audiences into Marketo Engage is Adobe’s first...
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Pandemics and crises aren’t the only reasons we hear the same question time and time again — “How can we reduce our Marketo licence fee?”. The main reason is either your marketing leadership, or your business don’t see value...
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Let’s face it default email templates in every marketing automation platform are awful, nothing beats having a whiz-kid coder create a new slick email. But in a world where email developers are expensive and using them is just not...
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Spring has come and spring has almost gone – we might actually be better off calling this “Summer Clean Your Marketo.” All seasonal joking aside, it’s never too late to practice good data hygiene and spring clean your...
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What’s New and Notable in This Marketo Quarterly Release: Spring 2019 Marketo has released some exciting new features in the latest quarterly release. Here’s the lowdown on the main core platform enhancements users can begin to enjoy this month....
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Have you ever experienced a backlog with your triggered campaigns in Marketo?Well, you’re not alone! With Marketo’s default priority assignment rules, you might find yourself in a situation where some of your triggered campaigns will just sit in the...
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“Marketo launches a new delivery channel for Microsoft Outlook ESP.” Marketo announced some big news during their Q3 platform release. Drumroll, please… The launch of a new delivery channel that focuses solely on those who use Microsoft Outlook as...
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Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight with Salesforce.com? I’ve said for some time the sale of Marketo would be to a “biggy”. With...
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