Let’s face it default email templates in every marketing automation platform are awful, nothing beats having a whiz-kid coder create a new slick email. But in a world where email developers are expensive and using them is just not...
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Spring has come and spring has almost gone – we might actually be better off calling this “Summer Clean Your Marketo.” All seasonal joking aside, it’s never too late to practice good data hygiene and spring clean your...
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What’s New and Notable in This Marketo Quarterly Release: Spring 2019 Marketo has released some exciting new features in the latest quarterly release. Here’s the lowdown on the main core platform enhancements users can begin to enjoy this month....
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Have you ever experienced a backlog with your triggered campaigns in Marketo?Well, you’re not alone! With Marketo’s default priority assignment rules, you might find yourself in a situation where some of your triggered campaigns will just sit in the...
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“Marketo launches a new delivery channel for Microsoft Outlook ESP.” Marketo announced some big news during their Q3 platform release. Drumroll, please… The launch of a new delivery channel that focuses solely on those who use Microsoft Outlook as...
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Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight with Salesforce.com? I’ve said for some time the sale of Marketo would be to a “biggy”. With...
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