Category: Lead Scoring

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Social needs to be in your lead scoring model now!

Why is social still considered the unproven channel For all too many companies when it comes to social media marketing it’s still the unproven channel, but with 44% of us worldwide spending more time on social media (e.g Facebook,...

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What is Lead Scoring and Why Is it Important?

Through the following article, you will find multiple benefits using a lead scoring strategy to improve your efficiency: better alignment between sales and marketing, more qualified leads, shorter sales cycles (among other tips). Lead scoring has become an essential...

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