Category: Lead Nurturing

3 reasons why your lead nurturing sucks, and how to fix it

Lead nurturing campaigns are a core concept to modern marketing and marketing automation, that should drive qualified leads to business development and sales teams for follow up. The reality is most marketing teams are running multiple campaigns alongside lead...

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Lead Nurturing: Five Tips to Turbocharge Your Campaigns

Ahh, lead nurturing, that elusive key to lead generation, booming sales, and marketing ROI. We should all be doing it and, in fact, most of us ARE doing it –  but we could always do it better. No matter...

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The Three Key Benefits of Lead Nurturing

The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and CEB, researchers found that B2B customers were nearly 60% of the way through the sales funnel before...

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