5 Marketo Sales Insight use cases to improve your sales and marketing alignment
Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.
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How to succeed at syncing Marketo programs with Salesforce campaigns
Marketo and Salesforce CRM syncs are always a hot topic! And as consultants, we often hear from Marketo users who want to improve how their Marketo programs sync with their Salesforce (SFDC) campaigns. So here’s a quick post to...
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Boost Sales With Marketo Engage
Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very much facilitated by these tools – once representatives are aware of the benefits. The automation capabilities within...
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Lots of leads, and zero conversions?
What is your take on creating engagement that will lead to conversions on your site? Are you chasing leads with every tool at your disposal? And still, regardless of the number of leads you get, do these leads not...
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Why cake and SDRs are basically the same
With the global pandemic continuing to force us to spend more time at home, many of us have turned to a new hobby of cooking or baking. Whether it’s sourdough bread, a hot chocolate brownie, cupcakes for the kids,...
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The Three Key Benefits of Lead Nurturing
The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and CEB, researchers found that B2B customers were nearly 60% of the way through the sales funnel before...
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Sales engage(ment) – An accelerating trend for 2019
In the last few years Marketing Automation software has progressed steadily from the early adoption phase of the curve into early majority. More and more companies of all shapes and sizes are adopting it. This increased adoption is being...
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What is Lead Scoring and Why Is it Important?
Through the following article, you will find multiple benefits using a lead scoring strategy to improve your efficiency: better alignment between sales and marketing, more qualified leads, shorter sales cycles (among other tips). Lead scoring has become an essential...
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