You don’t have to wait until Spring comes around to assess the quality of your data in Marketo and brush up on your data hygiene processes with a good Spring clean. And there’s a wealth of reasons why you...
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Here’s eight ways you can be more efficient with how you use Marketo in 2023. 1. New year. And a fresh start with your data First things first, a clean up is in order. Start the year how you...
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For any marketing team to be successful, ongoing training and development is critical. With marketing techniques and automation tools changing all the time, your team needs to stay on top of their game – and this goes for users...
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Using Marketo landing pages instead of standard web pages is a great way to create campaign-specific content and aid conversion. No matter the campaign, it’s critical to send your audience to a landing page with relevant content that drives...
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Are your lead conversion rates in free fall?Not sure why you’re losing leads at different stages of their journey?The answer likely lies in your lead management process. There are two key lead management issues that we often see sales...
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Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very much facilitated by these tools – once representatives are aware of the benefits. The automation capabilities within...
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Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions to conversion. Why use a revenue model? There are four main benefits to revenue models: 1.ㅤGain visibility...
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Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are they the leads that Sales want? Are they leads genuinely interested in our product or service that...
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What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to feel overwhelmed, especially when resources are limited. You need a plan – that’s where a comprehensive but...
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Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely to convert into buyers. In simple terms… the higher the lead score, the more likely they are...
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