Category: Marketo

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to feel overwhelmed, especially when resources are limited. You need a plan – that’s where a comprehensive but...

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Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely to convert into buyers. In simple terms… the higher the lead score, the more likely they are...

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Kickstart your Marketo clean-up: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider that you and your team could be 20% more productive each week if you gave the data...

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How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to store additional data that can relate to either a company, a lead of another custom object.  They...

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10 things to do with Marketo Engage in 2022

We wish you a productive and successful year to come with Marketo Engage and hope these 10 things will help you in your journey to get there.  New year. Fresh start First things first, a clean up is in...

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Marketo January 2022 update: key takeaways

Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. In this short blog, we explore some of the changes from the new update. Adobe continues to streamline the user experience of Marketo...

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Reviewing 2021 performance? Here is what you can extract from Marketo Engage

Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until the very last minute – and if it’s the Marketo Engage 2021 performance assessment that we’re talking...

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5 Tips & tricks from Marketo experts that you haven’t thought of

Marketo, best-in-class marketing automation software, offers endless possibilities for marketers looking to improve their marketing practices and increase leads – but that doesn’t mean it’s all plain sailing. As Marketo experts, we know the system inside out, here are...

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Using heatmaps to boost Marketo email template performance

Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked, so we wanted to give you a bit of insight into one of the more interesting, and effective ways to track...

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Misconceptions of Hubspot vs. Marketo

Hubspot is cheaper than Marketo When comparing Hubspot and Marketo, the standard feature list in Marketo is far more extensive. You get more functionality for your money when buying Marketo. In many cases, these add-ons end up negating the...

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