Category: Marketo

How to train your team on Marketo Engage

For any marketing team to be successful, ongoing training and development is critical. With marketing techniques and automation tools changing all the time, your team needs to stay on top of their game – and this goes for users...

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4 key aspects of lead management in Marketo

Are your lead conversion rates in free fall?Not sure why you’re losing leads at different stages of their journey?The answer likely lies in your lead management process. There are two key lead management issues that we often see sales...

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Boost Sales With Marketo Engage

Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very much facilitated by these tools – once representatives are aware of the benefits. The automation capabilities within...

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What is Marketo Revenue Lifecycle Modeller?

Marketo’s Revenue Lifecycle Modeller is your key to automating the movement of leads through your sales funnel in stages, from first interactions to conversion. Why use a revenue model? There are four main benefits to revenue models: 1.ㅤGain visibility...

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What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are they the leads that Sales want? Are they leads genuinely interested in our product or service that...

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Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to feel overwhelmed, especially when resources are limited. You need a plan – that’s where a comprehensive but...

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Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely to convert into buyers. In simple terms… the higher the lead score, the more likely they are...

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Kickstart your Marketo clean-up: data hygiene best practice tips

There’s never a bad time to start practising good data hygiene and polish up your Marketo platform – especially when you consider that you and your team could be 20% more productive each week if you gave the data...

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How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to store additional data that can relate to either a company, a lead of another custom object.  They...

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10 things to do with Marketo Engage in 2022

We wish you a productive and successful year to come with Marketo Engage and hope these 10 things will help you in your journey to get there.  New year. Fresh start First things first, a clean up is in...

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