Category: Lead Nurturing

Engagement programs 101: Troubleshooting Marketo engagement campaigns

Here are the questions we always get about Marketo engagement programs, and answers from our expert team of consultants!

Read More

Engagement programs 101: Overcoming the challenges of Marketo engagement programs

Marketo engagement programs offer powerful automation, but also present challenges. Here we look at how to overcome them.

Read More

Engagement programs 101: How to create engagement programs in Marketo engage

Here’s how to create an automated Marketo engagement program for optimum segmentation and personalisation.

Read More

Engagement programs 101: The benefits of Marketo engagement programs

Powerful automation, personalisation and productivity are the three main benefits of utilising Marketo engagement programs.

Read More

Adobe – a Leader Once Again!

In this year’s iteration of Gartner’s CRM Lead Management Report, Adobe is once again identified as the leader. This places Adobe before Oracle, Salesforce, Creatio, HubSpot, Acoustic and many other CRM platforms according to the insights and experience by...

Read More

Lots of leads, and zero conversions?

What is your take on creating engagement that will lead to conversions on your site? Are you chasing leads with every tool at your disposal? And still, regardless of the number of leads you get, do these leads not...

Read More

3 reasons why your lead nurturing sucks, and how to fix it

Lead nurturing campaigns are a core concept of modern marketing and marketing automation that should drive qualified leads to business development and sales teams for follow-up. The reality is most marketing teams are running multiple campaigns alongside lead nurturing...

Read More

Lead Nurturing: Five Tips to Turbocharge Your Campaigns

Ahh, lead nurturing, that elusive key to lead generation, booming sales, and marketing ROI. We should all be doing it and, in fact, most of us ARE doing it –  but we could always do it better. No matter...

Read More

The Three Key Benefits of Lead Nurturing

The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and CEB, researchers found that B2B customers were nearly 60% of the way through the sales funnel before...

Read More