Category: Email marketing

10 email best practices for Marketo Engage

There is one common goal for email marketing.Send great email marketing campaigns that get great results. Follow these email marketing best practices to keep your customers engaged, improve your brand image, and boost your campaign results from here on...

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Marketo email templates: the ultimate timesaver

Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must in terms of reaching your target audience – and for many the main reason for investing in...

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3 A/B tests to boost your performance in Marketo Engage

Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a fast-moving competitive online environment That’s where A/B testing comes in – or ‘Champion Challenger’ as it’s called...

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5 actionable tips to boost Marketo email deliverability

Email deliverability. The stat in the email performance report is always there, but rarely understood or focused on.  Unless you’re an email marketing pro or a data nerd… in that case, you already know the huge importance of this...

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Using heatmaps to boost Marketo email template performance

Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked, so we wanted to give you a bit of insight into one of the more interesting, and effective ways to track...

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Email and landing page templates – you asked, we answered

Good templates will streamline your builds over and over. Got questions? See if we've already answered them for you!

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Marketo Engage email and landing page templates: what’s the buzz?

Many marketers don't realise what they're missing in their email and landing page templates until they see good ones. Learn what's what in our summary!

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BIMI in email marketing: what is it and why should I get it?

Get recognised in prospect inboxes and add an extra layer of security with new BIMI authentication developments.

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About to send your next Marketo Email? Here’s how to avoid your worst fear…

Don’t forget to grab your free email checklist Picture this scene: you’ve checked your Marketo email campaign, given it the green light, pressed send… and then you realise there’s a mistake. But there’s nothing you can do, it’s already...

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8 Tips for Improving your Marketo Email Campaigns

Email marketing can be a stressful business. There’s lots to remember and lots to make sure you’re getting right – good content, responsive layout, clean data etc. But when done well, email marketing can be an exceptionally valuable tool...

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