Social media has become integral part of marketing but even more impactful, are brands who work cross-channel – video, mobile, offline, display and others.
Merging all these channels in your marketing efforts will have a huger impact!
Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability to other applications. When it comes to Social Media (SoMe), connecting the dots...
Campaign Naming Conventions are especially handy when working in a big marketing automation implementation across many regions, especially if you’re not that big that you’d start to use regionalised workspaces.