Category: Business

Why Visibility of Revenue Impact Is Not Going Away

The need for visibility of ROI is not a fad–it’s here to stay. That’s because, as long as marketing spending continues to grow, revenue impact visibility will continue to be a key issue for marketers.  A Forrester study notes...

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Yes, Your Marketing Automation Can Drive ROI!

Marketing spending is on the rise – Forrester predicts that companies will be spending $25.1 billion annually by 2023. And it’s not surprising – MA users report gains in everything from lead generation and conversion rates  to revenue gains...

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Marketing Automation key driver for CMOs

“The main reason banks are downsizing is to save costs in an era of lower profitability. Moves planned include cutting headcount due to rolling out digital automation, relocating operations to the UK regions or outsourcing back-office functions overseas.” I...

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Deliver meaningful ROI with Marketo

Research has shown that the use of marketing attribution has been on the up and up since 2016. According to a study conducted by Econsultancy and AdRoll, ‘the number of companies that use attribution on ‘all or most’ of...

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Countdown To GDPR – Only 15% Will Be Compliant

The European Commission has set out plans for data protection reform across Europe. Read more about the GDPR essentials and how to stay compliant.

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