What does it really take to make digital transformation happen? Join our #MarketingLeadersSeries live chat with Kevin Charef (Global Head of Digital Marketing, Euler Hermes) to find out!
We all know that shared marketing dream: scalable marketing campaigns across all channels, perfectly integrated marketing technology, efficiency and effectiveness everywhere we look and in everything we do.
We’re not just talking about sending rinse-and-repeat email marketing campaigns, building landing pages, and sending content quickly. It’s about more than lead nurturing and lead scoring, too. We’re talking about having measurable marketing and best practice built into ALL our marketing initiatives and leveraging all of our marketing data (across all channels and campaigns, including social media and all digital media) so we can see what actually works, what doesn’t, and how we can improve.
(And with the added benefit of proving marketing’s ROI so we can justify our spend, no less).
It doesn’t have to be just a dream – it can be achieved, and on a global scale.
Register for our live chat with Kevin Charef to find out how Kevin has strategised and implemented scalable marketing campaigns across all digital channels!
When is the live chat?
Wednesday, October 23, 9:30 am – 11:30 am BST
How to register
Sign up for the live chat here:Register
What to expect
Kevin Charef will be joined by Florian Afeli (Senior Group Marketing Automation Manager, Euler Hermes) to give insights on facilitating a customer-centric approach with a marketing automation platform (and, in the process, fostering company growth and creating visibility for marketing ROI and impact).
Find out about the challenges Kevin faced in identifying and embarking on this digital transformation, how his team prepared for it and leveraged support from their stakeholders, and how they built a best-practice MarTech stack with marketing automation software to deploy digital transformation strategy across 41 countries. Plus, hear about how Euler Hermes’ digital marketing improvements have transformed customer relationships – and the way Euler Hermes works across all areas.