Read our marketing technology insights

GDPR Changes
3 MIN read

Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes

There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.

James T Fletcher

15/4/2024

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7 MIN read

The B2B Marketing Adobe Summit Roundup

What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...

James T Fletcher

28/3/2024

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A photo from Adobe 2024 Summit showing the Summit branding on stage.
4 MIN read

Live from Adobe Summit: The future of B2B marketing is buying groups

Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on...

James T Fletcher

26/3/2024

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Marketo-Engagement-Programs-Optimisation
2 MIN read

Building and Maintaining Effective Engagement Programs in Marketo Engage

Find out how to optimise your Marketo engagement programs for maximum ROI

Alba Clerigues

28/2/2024

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Marketo Predictive Content Tips
5 MIN read

Your guide to launching Predictive Content in Marketo Engage

What is predictive content in Marketo Engage, and how can you make the most of it?

James T Fletcher

15/2/2024

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4 MIN read

Are you ready for Google & Yahoo’s new email authentication requirements?

What changes are coming to Google and Yahoo's email authentication policies, and how can you prepare for them?

Mark Hill

31/1/2024

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Marketo Sales insight
6 MIN read

5 Marketo Sales Insight use cases to improve your sales and marketing alignment

Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.

Joe Philip

10/1/2024

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Marketo User Challenges
6 MIN read

What Marketo challenges are users tackling in 2024?

What Marketo challenges are users tackling in 2024? We sent out a survey to the community, and share the answers in this...

Helen Elmes

5/1/2024

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GIF's Best practice Marketo
4 MIN read

What’s best practice when using GIFs in Marketo email?

Recently, we’ve been noticing more clients asking about best practices for using GIFs in Marketo emails. Here are our best practices!

Adam Kemlo

19/12/2023

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Two screens being looked at by a team. One screen has a screenshot of Marketo snippets, the other shows Marketo's design studio with global assets.
6 MIN read

What are global assets in Marketo and when should you use them?

Global vs local assets in Marketo: what are they, when should you use them, and how do you get started? This blog...

Paddy Cumiskey

12/12/2023

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Illustrated graphic showing abstract files moving from one screen to another.
3 MIN read

Marketo deduplication: automated and always-on

Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. On average,...

James T Fletcher

5/12/2023

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Marketo trends 2023: top downloads
3 MIN read

What have your peers in the Marketo Engage world been reading in 2023?

Gain valuable insights and stay ahead in the Marketo Engage world by exploring the top themes and resources of 2023.

Helen Elmes

30/11/2023

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