Category: ROI

3 Ways To Make Your Marketing ROI Visible

As marketers, we know the kind of amazing work we can do with the tools we have and the budgets we are given.  So let’s make sure that the impact of our work on the company’s bottom line is...

  • 8/7/2019
  • 5 MIN read

Why You Need To Be Scoring Your Leads To Show ROI

Lead scoring is a top priority for many marketers, there’s no doubt about it. On average, organisations that use lead scoring have a 77% lift in lead generation ROI compared to those that don’t score leads. The expression goes...

  • 27/6/2019
  • 5 MIN read