Category: Marketo

What’s New and Notable in Marketo – Spring 2019 Quarterly Release

What’s New and Notable in This Marketo Quarterly Release: Spring 2019 Marketo has released some exciting new features in the latest quarterly release. Here’s the lowdown on the main core platform enhancements users can begin to enjoy this month....

With Marketo you can now prioritise trigger campaigns

Have you ever experienced a backlog with your triggered campaigns in Marketo?Well, you’re not alone! With Marketo’s default priority assignment rules, you might find yourself in a situation where some of your triggered campaigns will just sit in the...

Marketo’s Q3 Release cites big news for the Marketing Automation world

“Marketo launches a new delivery channel for Microsoft Outlook ESP.” Marketo announced some big news during their Q3 platform release. Drumroll, please… The launch of a new delivery channel that focuses solely on those who use Microsoft Outlook as...

Adobe buys Marketo for $4.75bn

Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight with Salesforce.com? I’ve said for some time the sale of Marketo would be to a “biggy”. With...