Category: Education

Open Days: Drive Attendance and ROI with Marketing Automation

Marketing teams pour money and time into running open days – so make the most of your student recruitment strategy using digital marketing and marketing automation to drive the success of your event. Open days are a crucial part...

Five Ways Marketing Automation Can Enhance Your Student Recruitment

Further and higher education institutions have always competed fiercely for prospective students. Nowadays, however, student recruitment isn’t limited to campus open days or snail mail brochures. The competition arena has expanded to include emails, websites, and social media channels....