Category: Business|Marketing Automation

Marketing Automation key driver for CMOs

“The main reason banks are downsizing is to save costs in an era of lower profitability. Moves planned include cutting headcount due to rolling out digital automation, relocating operations to the UK regions or outsourcing back-office functions overseas.” I...

Deliver meaningful ROI with Marketo

Research has shown that the use of marketing attribution has been on the up and up since 2016. According to a study conducted by Econsultancy and AdRoll, ‘the number of companies that use attribution on ‘all or most’ of...