Category: Attribution

Join us at our upcoming Marketing Leaders Series roundtable in London!

Are you ready to start demonstrating the financial impact of your marketing team’s innovative efforts and hard work? Join us at our Marketing Leaders Series Breakfast roundtable in London!   We know that the boardroom is not always a welcoming...

Marketing Attribution: What It Is, How It Works—And What It Can Do For You

Marketing attribution is a way of finding out which touch points your customers interact with before they make a purchase. Each interaction is a tap on a touchpoint—if you know exactly where these taps happen, you´ll see a better...