Month: December 2016

Join our Marketing Leaders Series roundtable in London!

Are you ready to start demonstrating the financial impact of your marketing team’s innovative efforts and hard work? Join us at our Marketing Leaders Series Breakfast roundtable in London!   We know that the boardroom is not always a welcoming...

LIVE interview: “Global digital transformation with Kevin Charef”

What does it really take to make digital transformation happen? Join our #MarketingLeadersSeries live chat with Kevin Charef (Global Head of Digital Marketing, Euler Hermes) to find out! We all know that shared marketing dream: scalable marketing campaigns across...

  • 14/10/2019
  • 2 MIN read

Open Days: Drive Attendance and ROI with Marketing Automation

Marketing teams pour money and time into running open days – so make the most of your student recruitment strategy using digital marketing and marketing automation to drive the success of your event. Open days are a crucial part...

Are You Tracking Your Social Media Data?

More and more of us are incorporating social media into our marketing strategies and promoting our brands and our companies on LinkedIn, Facebook, and Twitter (among others) – find out how to get more from your social media strategy...

Lead Nurturing: Five Tips to Turbocharge Your Campaigns

Ahh, lead nurturing, that elusive key to lead generation, booming sales, and marketing ROI. We should all be doing it and, in fact, most of us ARE doing it –  but we could always do it better. No matter...

3 Tips for Marketing to the Managed Inbox

The “managed inbox” is the knight (or knightess!) in shining armour who is going to save us all from endless hours of deleting emails that just aren’t important, not to mention the thousands of junk or clutter mails that...

3 Ways To Make Your Marketing ROI Visible

As marketers, we know the kind of amazing work we can do with the tools we have and the budgets we are given.  So let’s make sure that the impact of our work on the company’s bottom line is...

  • 8/7/2019
  • 5 MIN read

Sign Up For Our Breakfast Seminar: “Multiply Your ROI with Marketing Automation”

Join us on July 18 for our breakfast seminar! Sign up here. Are you ready to discover how to drive your revenue and demonstrate your strategy’s impact on your company’s bottom line? Then this is the event for you....

  • 2/7/2019
  • 3 MIN read

Why You Need To Be Scoring Your Leads To Show ROI

Lead scoring is a top priority for many marketers, there’s no doubt about it. On average, organisations that use lead scoring have a 77% lift in lead generation ROI compared to those that don’t score leads. The expression goes...

  • 27/6/2019
  • 5 MIN read

Automate Your Lead Qualification!

Lead qualification is a crucial way of boosting your lead conversion – it’s easy with marketing automation Every business wants lots of leads, because having a lot of leads is an indicator of success…Or is it? Having a large...